Media bias is an academic concept and field of research investigating the systematic selection, framing, and presentation of news and information in a manner that deviates from neutrality or objective representation. This scholarly inquiry analyzes how organizational structures, political pressures, economic factors, and journalistic practices can introduce observable patterns in media content, influencing audience perception, public opinion, and political discourse. Its significance lies in understanding the role of media in shaping societal understanding and the dynamics of information dissemination in democratic societies.